A Familiar Spirit

Mr. Pyewacket’s began when this little witch-y, furry friend came into my life. He lived a rough street life as a stray garden cat when one fateful street fight brought him into the safety of my friend’s home. She nursed him back to health and when it came time to find him a forever home, she immediately thought of me. I, too, was a little lost that year, as I’d recently mourned my other furry friend of 21 years, and had my position eliminated as VP of Marketing at a leading natural food brand after they were acquired by a billion dollar company.

Mr. Pyewacket is my inspiration that you can find a new home and a new place and thrive.

I’ve since been consulting up-and-coming brands to new levels of growth and supporting their creative endeavors through strategic analysis and planning.

BRAND STRATEGY | MARKETING PLANNING | GROWTH ANALYSIS

Katie Franklin, Owner & Founder

With over 20 years in the CPG, Natural Foods industry, Katie is a passionate, creative, and dedicated leader in marketing and innovation driving outstanding business growth by strategically building creative, engaging brands. A strong critical thinker and proven servant leader, Katie leverages her extensive cross-functional background to guide teams toward individual and collective success, with a focus on top line growth and strong profitability. Specializing in small to mid-sized, mission-based companies with unique products and services that redefine status quo, Katie will help lead your company to the next level.